(1. I can't put my finger on it, but it looks...different. Like, drawing upon past sig styles but altering the design to create a new feel. It flows oddly well.
(12. The lighting, the color. Gorgeous effects with the font; it's nice to see how the focus is readily apparent. The blurred background isn't an eye-sore and further allows the text to pop.
(19. Much like 12. Intricate effects with text and flow.