Also, they’ve done re-reveals at the concerts which are way smaller than D23. I don’t think the size of the event really matters that much. But the last D23 had 140000 attendees and this one is set to be even bigger. So I don’t think event size is even an issue here.
What games have been re-revealed at concerts?
The trailers I remember at concerts were already with the marketing campaign started.
And when I say it's not big enough I'm referring to the importance of the event in terms of gaming, not the number of people who go in person or how important it can be in other aspects.
I disagree. D23 is a massive event for Disney fans. If they were having a dedicated video game panel/livestream or even just a video game segment in one of the bigger shows, it would have been the perfect place to re-reveal it. Especially with a massive live audience made up of die hard Disney fans. Plus, they won’t get another chance to market at a D23 until late 2026.
To me it just made more sense because it's a Disney game and marketing to Disney fans made sense. It'd get it's time in front of gamers at the plethora of gaming events, but I do think this is the last D23 before KH4's release.
But like any event, treat it as if it's not going to be there until announced.
If you're a Disney fan and you go to a gaming event at D23, you obviously know KH4 and you're going to buy it. But marketing isn't just about reaching people who are already sold. It's about expanding the audience.
By focusing on major gaming expos, KH4 can capture the attention of gamers who might not follow Disney events closely but are still interested in new, high-profile games. This strategy ensures the game reaches a wider audience and maximizes its impact.
Now, Missing Link on the other hand, I think there is no better place to advertise it. The game is aimed at KH fans. No one who is not a fan is going to play it. Unless... you are a Disney fan.
If the trailer is the one they showed to the closed group with the Disney worlds, plus the release date and with the pre-registration open, I think they have a chance to reach a lot of people. And even more if they tease something about KH4 after it, like they did with KH3.
The time and place could not be better for ML.
And if they announced that it will also be released on PC and consoles, I think the interest would skyrocket. But I think that's asking a lot