RF: We want them to leave feeling that "Wow, Zelda is going to be a huge hit and I want it now. And I'm going to go to my local retailer and put a deposit for the super premium edition of the game," which we'll make available. We want the fans to walk away saying, "Wow, look at all this great GBA product and I'm going to be a two-handheld consumer, having both my old-time GBA as well as my brand-new DS." I want the consumer walking away just totally blown away with all the great product coming out for DS, especially Mario Kart, Metroid Prime Hunters, and Animal Crossing. So, in total, I want our fan walking away saying, "Yes, I need to be a three-system household, SP, DS, and GCN."