It's a really interesting concept you have going on, but let me comment on a few things.
First, it is too large; I can't find a good focal point in the tag, and there is too much vertical space going on. Related to this, I think there is also too much empty space: the leftmost and rightmost thirds don't have much happening in them. My advice would be to crop the image so that only the upper torsos of the stock figures are visible; their legs are very distracting.
Second, the text is really difficult to read. Not only does it have poor contrast from the background, it also reads vertically. Fix this by changing its color and you should be good to go.
Like I said, it is an interesting concept, but it needs further polishing. I hope I managed to give you constructive advice, without coming off unpleasantly.